Project management is the framework on top of which successful businesses are run. The methodologies that are part of project management, are uniquely valuable to projects that are as complex as running a business. The processes involved provide quality results, while at the same time controlling the use of resources to maximize efficiency.
There are many different styles of Project Management. Waterfall, Scrum, PRINCE2, RAD, but by far the most popular in the last years has to be Agile. It has become so popular because it concentrates on the people and their skills, on results over documentation, on external input and on adaptability.
- The People – The first logical step is to understand your team and their skills. Having the right people is always beneficial
- The Results – Once you have identified your target market, you can start translating and localizing your content. In an ideal scenario, the localization process is designed in such a way, that your target clients won’t know that the content was translated, since the language and cultural aspects have been taken into account. This way, in the end, as far as your clients are concerned, you are a local business.
- The input – Once all your content has been localized, you can start activating your marketing channels. Whether the marketing channels you use are digital or traditional, your campaigns will benefit from the market research and localization steps, which will, without a doubt, make your internationalization efforts have a higher impact on the audience you are targeting.
As you can see, the process has a very “common sense” approach, and it’s easy to understand, repeat and scale. Whether your business is a start-up, agency or a big corporation, the process will always be the same.
Once all these steps have been faithfully followed, you will possess a well-focused website, app or brand. This will make your business feel more natural and confident to your audience, and will ultimately render better long term results.
It’s hard enough to enter a new market, so if you want to give your business a better chance to succeed in foreign markets, go ahead and follow these steps and let us know how it went in the comments. We would be glad to hear from you.